30.3% Combined market share of top three testing tools vs. Figma's 82.3% in UI design
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USER RESEARCH / USER TESTING
USER RESEARCH / USER TESTING
USER RESEARCH / USER TESTING
Top 10 User Testing Tools
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet / Zoom
UserTesting
Figma protos with video calls
Dovetail
Lookback
Optimal Workshop
Userlytics
Marvel
Loop11
% of respondents
Rating 0-5
Top 10 User Testing Tools
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet / Zoom
UserTesting
Figma protos with video calls
Dovetail
Lookback
Optimal Workshop
Userlytics
Marvel
Loop11
% of respondents
Rating 0-5
Top 10 User Testing Tools
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet / Zoom
UserTesting
Figma protos with video calls
Dovetail
Lookback
Optimal Workshop
Userlytics
Marvel
Loop11
% of respondents
Rating 0-5
30.3% Combined market share of top three testing tools vs. Figma's 82.3% in UI design
30.3% Combined market share of top three testing tools vs. Figma's 82.3% in UI design
Why Testing Tools Remain Fragmented
Why Testing Tools Remain Fragmented
Why Testing Tools Remain Fragmented
Unlike design tools, the research landscape shows remarkable fragmentation. Three key factors drive this pattern:
Methodology diversity (moderated vs. unmoderated testing)
Methodology diversity (moderated vs. unmoderated testing)
Methodology diversity (moderated vs. unmoderated testing)
Context specificity (web, mobile, physical products)
Context specificity (web, mobile, physical products)
Context specificity (web, mobile, physical products)
Different use-cases (dedicated research teams vs. hybrid ICs)
Different use-cases (dedicated research teams vs. hybrid ICs)
Different use-cases (dedicated research teams vs. hybrid ICs)
User Testing vs. UI Design Consolidation
100%
75%
50%
25%
0%
Market Share
Combined Top 3
UI Design (Figma)
User Testing (Maze)
User Testing vs. UI Design Consolidation
100%
75%
50%
25%
0%
Market Share
Combined Top 3
UI Design (Figma)
User Testing (Maze)
User Testing vs. UI Design Consolidation
100%
75%
50%
25%
0%
Market Share
Combined Top 3
UI Design (Figma)
User Testing (Maze)
0.72 Satisfaction gap between highest (Marvel, 4.33) and lowest (Figma prototypes, 3.43) rated tools
0.72 Satisfaction gap between highest (Marvel, 4.33) and lowest (Figma prototypes, 3.43) rated tools
0.72 Satisfaction gap between highest (Marvel, 4.33) and lowest (Figma prototypes, 3.43) rated tools