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DIGITAL WHITEBOARDING / SHAPES OF WORK

Corporate Designers

Corporate ICs

54.6%

Figjam

4.40/5

21.4%

Miro

4.25/5

2.0%

Mural

3.80/5

Corporate ICs

54.6%

Figjam

4.40/5

21.4%

Miro

4.25/5

2.0%

Mural

3.80/5

Corporate Leaders

46.4%

Figjam

4.35/5

27.9%

Miro

4.20/5

3.0%

Mural

3.75/5

Corporate Leaders

46.4%

Figjam

4.35/5

27.9%

Miro

4.20/5

3.0%

Mural

3.75/5

21.4% Percentage of Corporate ICs using Miro despite FigJam's dominance - indicating persistent need for specialized collaboration features

Growth Company Designers

Growth Company Designers

Growth ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Growth ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Growth Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Growth Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Growth Designers show stronger FigJam preference than Corporate environments, likely due to fewer legacy tool constraints and more greenfield implementation opportunities.

Startup Designers

Startup ICs

56.5%

Figjam

4.45/5

13.7%

Miro

4.15/5

2.2%

Whimsical

4.35/5

Startup ICs

56.5%

Figjam

4.45/5

13.7%

Miro

4.15/5

2.2%

Whimsical

4.35/5

Startup Leaders

54.2%

Figjam

4.45/5

13.5%

Miro

4.10/5

2.6%

Whimsical

4.40/5

Startup Leaders

54.2%

Figjam

4.45/5

13.5%

Miro

4.10/5

2.6%

Whimsical

4.40/5

13.6% Average Miro adoption rate among Startup Designers - the lowest of any professional work shape

Agency Designers

Agency ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Whimsical

% of respondents

Rating 0-5

Agency ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Whimsical

% of respondents

Rating 0-5

Agency Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Agency Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Mural

% of respondents

Rating 0-5

Agency Design Leaders show higher Miro adoption than ICs, reflecting client compatibility needs where Miro's longer market presence provides an advantage.

Independent/Solo Designers

Solo In-House

46.7%

Figjam

4.32/5

16.8%

Miro

4.15/5

1.6%

Whimsical

4.30/5

Solo In-House

46.7%

Figjam

4.32/5

16.8%

Miro

4.15/5

1.6%

Whimsical

4.30/5

Independent

38.1%

Figjam

4.30/5

24.5%

Miro

4.22/5

1.9%

Whimsical

4.30/5

Independent

38.1%

Figjam

4.30/5

24.5%

Miro

4.22/5

1.9%

Whimsical

4.30/5

37.4% Percentage of Independent Designers using tools other than FigJam or Miro - the highest diversity in whiteboarding tool usage

Design Educators/Students

Design EDucators

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Miro

FigJam

Mural

% of respondents

Rating 0-5

Design EDucators

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Miro

FigJam

Mural

% of respondents

Rating 0-5

Design Students

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Whimsical

% of respondents

Rating 0-5

Design Students

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

FigJam

Miro

Whimsical

% of respondents

Rating 0-5

Educators are the only work shape where Miro (38.6%) outperforms FigJam (31.8%), highlighting the gap between academic practices and industry preparation.