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PORTFOLIO BUILDERS / SHAPES OF WORK

Corporate Designers

Corporate ICs

13.7%

Framer

4.63/5

11.1%

Code (HTML/CSS/JS)

4.46/5

6.6%

Webflow

4.30/5

Corporate ICs

13.7%

Framer

4.63/5

11.1%

Code (HTML/CSS/JS)

4.46/5

6.6%

Webflow

4.30/5

Corporate Leaders

10.1%

Framer

4.50/5

5.6%

Code (HTML/CSS/JS)

4.50/5

5.0%

Webflow

4.33/5

Corporate Leaders

10.1%

Framer

4.50/5

5.6%

Code (HTML/CSS/JS)

4.50/5

5.0%

Webflow

4.33/5

Corporate designers show the lowest portfolio adoption (30.5% ICs, 37.4% leaders), reflecting reduced external job-seeking pressure.

Growth Company Designers

Growth Company Designers

Growth ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Growth ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Growth Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Growth Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Growth designers show moderate portfolio adoption (39.9% ICs, 42.4% leaders), balancing career growth needs.

Startup Designers

Startup ICs

15.9%

Framer

4.44/5

5.5%

Code (HTML/CSS/JS)

4.43/5

7.7%

Webflow

4.33/5

Startup ICs

15.9%

Framer

4.44/5

5.5%

Code (HTML/CSS/JS)

4.43/5

7.7%

Webflow

4.33/5

Startup Leaders

16.1%

Framer

4.64/5

12.9%

Code (HTML/CSS/JS)

4.55/5

8.4%

Webflow

4.46/5

Startup Leaders

16.1%

Framer

4.64/5

12.9%

Code (HTML/CSS/JS)

4.55/5

8.4%

Webflow

4.46/5

Startup designers show high portfolio adoption (51.7% ICs, 57.4% leaders), reflecting career visibility needs in volatile environments.

Agency Designers

Agency ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Agency ICs

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Agency Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Agency Leaders

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Framer

Code (HTML/CSS/JS)

Webflow

% of respondents

Rating 0-5

Agency designers maintain the highest adoption rates among employed designers (61.1% ICs, 66.7% leaders).

Independent/Solo Designers

Solo In-House Designers

10.9%

Framer

4.55/5

8.7%

Code (HTML/CSS/JS)

4.50/5

5.4%

Webflow

4.40/5

Solo In-House Designers

10.9%

Framer

4.55/5

8.7%

Code (HTML/CSS/JS)

4.50/5

5.4%

Webflow

4.40/5

Independent Designers

18.5%

Framer

4.65/5

15.2%

Code (HTML/CSS/JS)

4.58/5

10.8%

Webflow

4.48/5

Independent Designers

18.5%

Framer

4.65/5

15.2%

Code (HTML/CSS/JS)

4.58/5

10.8%

Webflow

4.48/5

Independent designers show the highest portfolio tool adoption (70.5%)—dramatically higher than solo in-house designers (40.2%).

Design Educators/Students

Design Educators/Researchers

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Code (HTML/CSS/JS)

Framer

Webflow

% of respondents

Rating 0-5

Design Educators/Researchers

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Code (HTML/CSS/JS)

Framer

Webflow

% of respondents

Rating 0-5

Design Students

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Webflow

Framer

Adobe Portfolio

% of respondents

Rating 0-5

Design Students

100%

5

80%

4

60%

3

40%

2

20%

1

0%

0

Webflow

Framer

Adobe Portfolio

% of respondents

Rating 0-5

Design students show 2.8× higher adoption of Adobe Portfolio than the average designer (12.5% vs. 4.4%).