48.8% FigJam's market share, demonstrating one of the fastest category takeovers in design tool history
DIGITAL WHITEBOARDING / OVERVIEW
FigJam's dramatic ascent represents "The FigJam Effect" - an unprecedented category takeover driven by ecosystem advantage. Launched in 2021, FigJam leveraged Figma's existing 82.3% market share in UI design to rapidly capture the whiteboarding market.
Smaller players like Sketchboard (4.50/5) and Milanote (4.44/5) achieve higher satisfaction ratings despite minimal market share, suggesting niche tools excel at specific use cases.