27.1% Average Leadership role Miro usage vs. 19.9% for ICs - indicating strategic collaboration needs drive different tool preferences
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DIGITAL WHITEBOARDING / TRENDS
DIGITAL WHITEBOARDING / TRENDS
DIGITAL WHITEBOARDING / TRENDS
Figjam vs. Miro by Work Shape
100%
75%
50%
25%
0%
Startup IC
Growth IC
Corporate IC
Startup Leader
Agency IC
Growth Leader
Solo In-House
Agency Leader
Corporate Leader
Design Students
Independent
Design Educators
Overal Average
FigJam usage
Miro usage
Figjam vs. Miro by Work Shape
100%
75%
50%
25%
0%
Startup IC
Growth IC
Corporate IC
Startup Leader
Agency IC
Growth Leader
Solo In-House
Agency Leader
Corporate Leader
Design Students
Independent
Design Educators
Overal Average
FigJam usage
Miro usage
Figjam vs. Miro by Work Shape
100%
75%
50%
25%
0%
Startup IC
Growth IC
Corporate IC
Startup Leader
Agency IC
Growth Leader
Solo In-House
Agency Leader
Corporate Leader
Design Students
Independent
Design Educators
Overal Average
FigJam usage
Miro usage
27.1% Average Leadership role Miro usage vs. 19.9% for ICs - indicating strategic collaboration needs drive different tool preferences
27.1% Average Leadership role Miro usage vs. 19.9% for ICs - indicating strategic collaboration needs drive different tool preferences
From Standalone Tools to Integrated Workflows
From Standalone Tools to Integrated Workflows
From Standalone Tools to Integrated Workflows
The data shows whiteboarding tools following the pattern established in UI design tools, with consolidation accelerating around ecosystem advantages.
Figma's dominance extends across multiple categories:
UI Design (82.3%)
UI Design (82.3%)
UI Design (82.3%)
Basic Prototyping (71.4%)
Basic Prototyping (71.4%)
Basic Prototyping (71.4%)
and with FigJam capturing 48.8% of the whiteboarding market
and with FigJam capturing 48.8% of the whiteboarding market
and with FigJam capturing 48.8% of the whiteboarding market
Summary: The Whiteboarding Tool Evolution
Three clear patterns are emerging:
1
Ecosystem Integration
FigJam's rapid rise demonstrates how powerful ecosystem connection is in driving adoption across categories.
2
Leadership vs. IC Divide
Leaders consistently prefer Miro at higher rates (27.1% vs. 19.9%), reflecting their cross-functional collaboration responsibilities.
3
Niche Excellence
Despite market consolidation, specialized tools achieve higher satisfaction ratings, suggesting untapped innovation opportunities.
Summary: The Whiteboarding Tool Evolution
Three clear patterns are emerging:
1
Ecosystem Integration
FigJam's rapid rise demonstrates how powerful ecosystem connection is in driving adoption across categories.
2
Leadership vs. IC Divide
Leaders consistently prefer Miro at higher rates (27.1% vs. 19.9%), reflecting their cross-functional collaboration responsibilities.
3
Niche Excellence
Despite market consolidation, specialized tools achieve higher satisfaction ratings, suggesting untapped innovation opportunities.
Summary: The Whiteboarding Tool Evolution
Three clear patterns are emerging:
1
Ecosystem Integration
FigJam's rapid rise demonstrates how powerful ecosystem connection is in driving adoption across categories.
2
Leadership vs. IC Divide
Leaders consistently prefer Miro at higher rates (27.1% vs. 19.9%), reflecting their cross-functional collaboration responsibilities.
3
Niche Excellence
Despite market consolidation, specialized tools achieve higher satisfaction ratings, suggesting untapped innovation opportunities.