27.1% Average Leadership role Miro usage vs. 19.9% for ICs - indicating strategic collaboration needs drive different tool preferences
DIGITAL WHITEBOARDING / TRENDS
The data shows whiteboarding tools following the pattern established in UI design tools, with consolidation accelerating around ecosystem advantages.
Figma's dominance extends across multiple categories:
UI Design (82.3%)
Basic Prototyping (71.4%)
and with FigJam capturing 48.8% of the whiteboarding market
Summary: The Whiteboarding Tool Evolution
Three clear patterns are emerging:
1
Ecosystem Integration
FigJam's rapid rise demonstrates how powerful ecosystem connection is in driving adoption across categories.
2
Leadership vs. IC Divide
Leaders consistently prefer Miro at higher rates (27.1% vs. 19.9%), reflecting their cross-functional collaboration responsibilities.
3
Niche Excellence
Despite market consolidation, specialized tools achieve higher satisfaction ratings, suggesting untapped innovation opportunities.