70.5% Independent designers with portfolio tools - the highest adoption across all work shapes
Read manifesto
PORTFOLIO BUILDERS / TRENDS
PORTFOLIO BUILDERS / TRENDS
PORTFOLIO BUILDERS / TRENDS
Portfolio Tool Adoption by Work Shape
100%
75%
50%
25%
0%
Independent Designers
Agency Leaders
Design Students
Agency ICc
Design Educators
Startup Leaders
Startup ICs
Growth Leaders
Soli In-House Designers
Growth ICs
Corporate Leaders
Corporate ICs
Overal Average
Any portfolio tool
Framer
Code
Webflow
Portfolio Tool Adoption by Work Shape
100%
75%
50%
25%
0%
Independent Designers
Agency Leaders
Design Students
Agency ICc
Design Educators
Startup Leaders
Startup ICs
Growth Leaders
Soli In-House Designers
Growth ICs
Corporate Leaders
Corporate ICs
Overal Average
Any tool
Framer
Code
Webflow
Portfolio Tool Adoption by Work Shape
100%
75%
50%
25%
0%
Independent Designers
Agency Leaders
Design Students
Agency ICc
Design Educators
Startup Leaders
Startup ICs
Growth Leaders
Soli In-House Designers
Growth ICs
Corporate Leaders
Corporate ICs
Overal Average
Any tool
Framer
Code
Webflow
70.5% Independent designers with portfolio tools - the highest adoption across all work shapes
70.5% Independent designers with portfolio tools - the highest adoption across all work shapes
Summary: The Portfolio Platform Diversity
Three clear patterns emerge from our research:
1
Healthy Tool Diversity
No tool exceeds 13% market share, creating a balanced ecosystem
2
Work Shape Correlation
Portfolio adoption directly reflects career volatility and business needs
3
High Satisfaction
Portfolio tools maintain the highest average satisfaction (4.17/5) across categories
Summary: The Portfolio Platform Diversity
Three clear patterns emerge from our research:
1
Healthy Tool Diversity
No tool exceeds 13% market share, creating a balanced ecosystem
2
Work Shape Correlation
Portfolio adoption directly reflects career volatility and business needs
3
High Satisfaction
Portfolio tools maintain the highest average satisfaction (4.17/5) across categories
Summary: The Portfolio Platform Diversity
Three clear patterns emerge from our research:
1
Healthy Tool Diversity
No tool exceeds 13% market share, creating a balanced ecosystem
2
Work Shape Correlation
Portfolio adoption directly reflects career volatility and business needs
3
High Satisfaction
Portfolio tools maintain the highest average satisfaction (4.17/5) across categories