48.6% Higher UserTesting adoption among Corporate Leaders vs. ICs—reflecting budget authority's influence
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USER RESEARCH / SHAPES OF WORK
USER RESEARCH / SHAPES OF WORK
USER RESEARCH / SHAPES OF WORK
Corporate Designers
Corporate Designers
Corporate Designers
Corporate ICs - User Testing (Top 3)
14.3%
Maze
4.17/5
13.7%
Google Meet/Zoom
3.65/5
10.9%
UserTesting
3.78/5
Corporate ICs - User Testing (Top 3)
14.3%
Maze
4.17/5
13.7%
Google Meet/Zoom
3.65/5
10.9%
UserTesting
3.78/5
Corporate ICs - User Testing (Top 3)
14.3%
Maze
4.17/5
13.7%
Google Meet/Zoom
3.65/5
10.9%
UserTesting
3.78/5
Corporate Leaders - User Testing (Top 3)
16.2%
UserTesting
3.82/5
14.5%
Maze
4.10/5
12.3%
Google Meet/Zoom
3.60/5
Corporate Leaders - User Testing (Top 3)
16.2%
UserTesting
3.82/5
14.5%
Maze
4.10/5
12.3%
Google Meet/Zoom
3.60/5
Corporate Leaders - User Testing (Top 3)
16.2%
UserTesting
3.82/5
14.5%
Maze
4.10/5
12.3%
Google Meet/Zoom
3.60/5
Corporate ICs - Research Recruiting (Top 3)
7.1%
UserTesting
3.68/5
4.0%
Maze
4.05/5
2.9%
User interviews
4.00/5
Corporate ICs - Research Recruiting (Top 3)
7.1%
UserTesting
3.68/5
4.0%
Maze
4.05/5
2.9%
User interviews
4.00/5
Corporate ICs - Research Recruiting (Top 3)
7.1%
UserTesting
3.68/5
4.0%
Maze
4.05/5
2.9%
User interviews
4.00/5
Corporate Leaders - Research Recruiting (Top 3)
9.5%
UserTesting
3.70/5
5.0%
User interviews
4.11/5
3.9%
Maze
4.00/5
Corporate Leaders - Research Recruiting (Top 3)
9.5%
UserTesting
3.70/5
5.0%
User interviews
4.11/5
3.9%
Maze
4.00/5
Corporate Leaders - Research Recruiting (Top 3)
9.5%
UserTesting
3.70/5
5.0%
User interviews
4.11/5
3.9%
Maze
4.00/5
Corporate ICs - Research Repository (Top 3)
14.3%
Dovetail
4.00/5
7.4%
Confluence
3.42/5
5.4%
Notion
3.89/5
Corporate ICs - Research Repository (Top 3)
14.3%
Dovetail
4.00/5
7.4%
Confluence
3.42/5
5.4%
Notion
3.89/5
Corporate ICs - Research Repository (Top 3)
14.3%
Dovetail
4.00/5
7.4%
Confluence
3.42/5
5.4%
Notion
3.89/5
Corporate Leaders - Research Repository (Top 3)
18.4%
Dovetail
4.03/5
7.8%
Confluence
3.36/5
6.1%
Notion
3.82/5
Corporate Leaders - Research Repository (Top 3)
18.4%
Dovetail
4.03/5
7.8%
Confluence
3.36/5
6.1%
Notion
3.82/5
Corporate Leaders - Research Repository (Top 3)
18.4%
Dovetail
4.03/5
7.8%
Confluence
3.36/5
6.1%
Notion
3.82/5
48.6% Higher UserTesting adoption among Corporate Leaders vs. ICs—reflecting budget authority's influence
48.6% Higher UserTesting adoption among Corporate Leaders vs. ICs—reflecting budget authority's influence
Growth Company Designers
Growth Company Designers
Growth Company Designers
Growth ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet/Zoom
UserTesting
% of respondents
Rating 0-5
Growth ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet/Zoom
UserTesting
% of respondents
Rating 0-5
Growth ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
Google Meet/Zoom
UserTesting
% of respondents
Rating 0-5
Growth Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
Google Meet/Zoom
% of respondents
Rating 0-5
Growth Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
Google Meet/Zoom
% of respondents
Rating 0-5
Growth Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
Google Meet/Zoom
% of respondents
Rating 0-5
Growth ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
User Interviews
% of respondents
Rating 0-5
Growth ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
User Interviews
% of respondents
Rating 0-5
Growth ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Maze
UserTesting
User Interviews
% of respondents
Rating 0-5
Growth Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Growth Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Growth Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Growth ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Growth ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Growth ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Growth Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Maze
% of respondents
Rating 0-5
Growth Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Maze
% of respondents
Rating 0-5
Growth Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Maze
% of respondents
Rating 0-5
17.6% Maze adoption among Growth ICs - the highest of any segment, showing focus on efficient testing methods
17.6% Maze adoption among Growth ICs - the highest of any segment, showing focus on efficient testing methods
17.6% Maze adoption among Growth ICs - the highest of any segment, showing focus on efficient testing methods
Startup Designers
Startup Designers
Startup Designers
Startup ICs - User Testing (Top 3)
14.8%
Google Meet/Zoom
3.63/5
9.6%
Maze
4.12/5
7.0%
Figma prototypes with calls
3.53/5
Startup ICs - User Testing (Top 3)
14.8%
Google Meet/Zoom
3.63/5
9.6%
Maze
4.12/5
7.0%
Figma prototypes with calls
3.53/5
Startup ICs - User Testing (Top 3)
14.8%
Google Meet/Zoom
3.63/5
9.6%
Maze
4.12/5
7.0%
Figma prototypes with calls
3.53/5
Startup Leaders - User Testing (Top 3)
12.3%
Google Meet/Zoom
3.58/5
10.3%
Maze
4.19/5
6.5%
Figma prototypes with calls
3.40/5
Startup Leaders - User Testing (Top 3)
12.3%
Google Meet/Zoom
3.58/5
10.3%
Maze
4.19/5
6.5%
Figma prototypes with calls
3.40/5
Startup Leaders - User Testing (Top 3)
12.3%
Google Meet/Zoom
3.58/5
10.3%
Maze
4.19/5
6.5%
Figma prototypes with calls
3.40/5
Startup ICs - Research Recruiting (Top 3)
3.0%
Maze
4.13/5
3.9%
SurveyMonkey
3.60/5
1.5%
UserTesting
3.50/5
Startup ICs - Research Recruiting (Top 3)
3.0%
Maze
4.13/5
3.9%
SurveyMonkey
3.60/5
1.5%
UserTesting
3.50/5
Startup ICs - Research Recruiting (Top 3)
3.0%
Maze
4.13/5
3.9%
SurveyMonkey
3.60/5
1.5%
UserTesting
3.50/5
Startup Leaders - Research Recruiting (Top 3)
3.9%
Maze
4.17/5
2.6%
UserTesting
3.50/5
1.9%
User Interviews
3.67/5
Startup Leaders - Research Recruiting (Top 3)
3.9%
Maze
4.17/5
2.6%
UserTesting
3.50/5
1.9%
User Interviews
3.67/5
Startup Leaders - Research Recruiting (Top 3)
3.9%
Maze
4.17/5
2.6%
UserTesting
3.50/5
1.9%
User Interviews
3.67/5
Startup ICs - Research Repository (Top 3)
7.0%
Notion
4.05/5
4.8%
Dovetail
3.85/5
1.1%
Miro
3.67/5
Startup ICs - Research Repository (Top 3)
7.0%
Notion
4.05/5
4.8%
Dovetail
3.85/5
1.1%
Miro
3.67/5
Startup ICs - Research Repository (Top 3)
7.0%
Notion
4.05/5
4.8%
Dovetail
3.85/5
1.1%
Miro
3.67/5
Startup Leaders - Research Repository (Top 3)
9.0%
Notion
4.07/5
5.8%
Dovetail
3.89/5
1.9%
Maze
4.33/5
Startup Leaders - Research Repository (Top 3)
9.0%
Notion
4.07/5
5.8%
Dovetail
3.89/5
1.9%
Maze
4.33/5
Startup Leaders - Research Repository (Top 3)
9.0%
Notion
4.07/5
5.8%
Dovetail
3.89/5
1.9%
Maze
4.33/5
14.8% Google Meet/Zoom usage among Startup ICs - the highest across all work shapes
14.8% Google Meet/Zoom usage among Startup ICs - the highest across all work shapes
14.8% Google Meet/Zoom usage among Startup ICs - the highest across all work shapes
Agency Designers
Agency Designers
Agency Designers
Agency ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Google Meet/Zoom
Figma prototypes with calls
% of respondents
Rating 0-5
Agency ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Google Meet/Zoom
Figma prototypes with calls
% of respondents
Rating 0-5
Agency ICs - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Google Meet/Zoom
Figma prototypes with calls
% of respondents
Rating 0-5
Agency Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
Google Meet/Zoom
% of respondents
Rating 0-5
Agency Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
Google Meet/Zoom
% of respondents
Rating 0-5
Agency Leaders - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
Google Meet/Zoom
% of respondents
Rating 0-5
Agency ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency ICs - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency Leaders - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
UserTesting
Maze
User Interviews
% of respondents
Rating 0-5
Agency ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Agency ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Agency ICs - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Agency Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Agency Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
Agency Leaders - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Dovetail
Notion
Confluence
% of respondents
Rating 0-5
26% Higher UserTesting adoption compared to overall average
26% Higher UserTesting adoption compared to overall average
26% Higher UserTesting adoption compared to overall average
Independent/Solo Designers
Independent/Solo Designers
Independent/Solo Designers
Solo In-House - User Testing (Top 3)
13%
Google Meet/Zoom
3.71/5
7.6%
Maze
4.07/5
4.9%
Figma prototypes with calls
3.33/5
Solo In-House - User Testing (Top 3)
13%
Google Meet/Zoom
3.71/5
7.6%
Maze
4.07/5
4.9%
Figma prototypes with calls
3.33/5
Solo In-House - User Testing (Top 3)
13%
Google Meet/Zoom
3.71/5
7.6%
Maze
4.07/5
4.9%
Figma prototypes with calls
3.33/5
Independent Designers - User Testing (Top 3)
12.0%
Google Meet/Zoom
3.64/5
5.6%
Maze
4.09/5
3.6%
Figma prototypes with calls
3.29/5
Independent Designers - User Testing (Top 3)
12.0%
Google Meet/Zoom
3.64/5
5.6%
Maze
4.09/5
3.6%
Figma prototypes with calls
3.29/5
Independent Designers - User Testing (Top 3)
12.0%
Google Meet/Zoom
3.64/5
5.6%
Maze
4.09/5
3.6%
Figma prototypes with calls
3.29/5
Solo In-House - Research Recruiting (Top 3)
2.7%
Maze
4.00/5
2.2%
UserTesting
3.50/5
1.6%
SurveyMonkey
3.33/5
Solo In-House - Research Recruiting (Top 3)
2.7%
Maze
4.00/5
2.2%
UserTesting
3.50/5
1.6%
SurveyMonkey
3.33/5
Solo In-House - Research Recruiting (Top 3)
2.7%
Maze
4.00/5
2.2%
UserTesting
3.50/5
1.6%
SurveyMonkey
3.33/5
Independent Designers - Research Recruiting (Top 3)
1.2%
Maze
3.67/5
1.2%
SuveryMonkey
3.67/5
0.8%
UserTesting
3.50/5
Independent Designers - Research Recruiting (Top 3)
1.2%
Maze
3.67/5
1.2%
SuveryMonkey
3.67/5
0.8%
UserTesting
3.50/5
Independent Designers - Research Recruiting (Top 3)
1.2%
Maze
3.67/5
1.2%
SuveryMonkey
3.67/5
0.8%
UserTesting
3.50/5
Solo In-House - Research Repository (Top 3)
5.4%
Notion
3.90/5
2.7%
Dovetail
3.80/5
1.1%
Miro
3.50/5
Solo In-House - Research Repository (Top 3)
5.4%
Notion
3.90/5
2.7%
Dovetail
3.80/5
1.1%
Miro
3.50/5
Solo In-House - Research Repository (Top 3)
5.4%
Notion
3.90/5
2.7%
Dovetail
3.80/5
1.1%
Miro
3.50/5
Independent Designers - Research Repository (Top 3)
6.0%
Notion
4.00/5
1.6%
Dovetail
3.75/5
0.8%
Miro
4.00/5
Independent Designers - Research Repository (Top 3)
6.0%
Notion
4.00/5
1.6%
Dovetail
3.75/5
0.8%
Miro
4.00/5
Independent Designers - Research Repository (Top 3)
6.0%
Notion
4.00/5
1.6%
Dovetail
3.75/5
0.8%
Miro
4.00/5
82.3% Independent designers conducting research with no dedicated budget - highest across all work shapes
82.3% Independent designers conducting research with no dedicated budget - highest across all work shapes
82.3% Independent designers conducting research with no dedicated budget - highest across all work shapes
Design Educators/Students
Design Educators/Students
Design Educators/Students
Design Educators - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Maze
Optimal Workshop
% of respondents
Rating 0-5
Design Educators - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Maze
Optimal Workshop
% of respondents
Rating 0-5
Design Educators - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Maze
Optimal Workshop
% of respondents
Rating 0-5
Design Students - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Figma prototypes with calls
Maze
% of respondents
Rating 0-5
Design Students - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Figma prototypes with calls
Maze
% of respondents
Rating 0-5
Design Students - User Testing (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Google Meet/Zoom
Figma prototypes with calls
Maze
% of respondents
Rating 0-5
Design Educators - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
UserTesting
% of respondents
Rating 0-5
Design Educators - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
UserTesting
% of respondents
Rating 0-5
Design Educators - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
UserTesting
% of respondents
Rating 0-5
Design Students - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
None consistenly used above 1%
% of respondents
Rating 0-5
Design Students - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
None consistenly used above 1%
% of respondents
Rating 0-5
Design Students - Research Recruiting (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
SurveyMonkey
Maze
None consistenly used above 1%
% of respondents
Rating 0-5
Design Educators - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Miro
Dovetail
% of respondents
Rating 0-5
Design Educators - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Miro
Dovetail
% of respondents
Rating 0-5
Design Educators - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Miro
Dovetail
% of respondents
Rating 0-5
Design Students - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Dovetail
Miro
% of respondents
Rating 0-5
Design Students - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Dovetail
Miro
% of respondents
Rating 0-5
Design Students - Research Repository (Top 3)
100%
5
75%
4
50%
2
25%
1
0%
0
Notion
Dovetail
Miro
% of respondents
Rating 0-5
31.9% Educators teaching research tools as a specific course module vs. 83.7% for design tools
31.9% Educators teaching research tools as a specific course module vs. 83.7% for design tools
31.9% Educators teaching research tools as a specific course module vs. 83.7% for design tools