Read manifesto

AI ADOPTION / SHAPES OF WORK

AI ADOPTION / SHAPES OF WORK

AI ADOPTION / SHAPES OF WORK

Corporate Designers

Corporate Designers

Corporate Designers

Corporate ICs

Primary AI applications

36.2%

Documentation

27.1%

Text generation

16.7%

Adoption rate

Key consideration: Security compliance and enterprise integration

Corporate ICs

Primary AI applications

36.2%

Documentation

27.1%

Text generation

16.7%

Adoption rate

Key consideration: Security compliance and enterprise integration

Corporate ICs

Primary AI applications

36.2%

Documentation

27.1%

Text generation

16.7%

Adoption rate

Key consideration: Security compliance and enterprise integration

Corporate Leaders

Primary AI applications

21.8%

Adoption

29.3%

Documentation

31.5%

Text generation

Key consideration: ROI demonstration and strategic implementation

Corporate Leaders

Primary AI applications

21.8%

Adoption

29.3%

Documentation

31.5%

Text generation

Key consideration: ROI demonstration and strategic implementation

Corporate Leaders

Primary AI applications

21.8%

Adoption

29.3%

Documentation

31.5%

Text generation

Key consideration: ROI demonstration and strategic implementation

5.1% Percentage point gap between Corporate Leaders (21.8%) and ICs (16.7%) adoption rates - the smallest leadership-IC gap across organizational types

5.1% Percentage point gap between Corporate Leaders (21.8%) and ICs (16.7%) adoption rates - the smallest leadership-IC gap across organizational types

5.1% Percentage point gap between Corporate Leaders (21.8%) and ICs (16.7%) adoption rates - the smallest leadership-IC gap across organizational types

Growth Company Designers

Growth Company Designers

Growth Company Designers

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation / Content Generation

Text

generation

Adoption

rate

Growth ICs

Growth Leaders

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation / Content Generation

Text

generation

Adoption

rate

Growth ICs

Growth Leaders

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation / Content Generation

Text

generation

Adoption

rate

Growth ICs

Growth Leaders

Key consideration for ICs: Workflow integration and scaling capabilities

Key consideration for leaders: Competitive advantage and productivity scaling

7.9% Percentage point gap between Growth Leaders (27.1%) and ICs (19.2%) adoption rates - indicating stronger top-down AI implementation

7.9% Percentage point gap between Growth Leaders (27.1%) and ICs (19.2%) adoption rates - indicating stronger top-down AI implementation

7.9% Percentage point gap between Growth Leaders (27.1%) and ICs (19.2%) adoption rates - indicating stronger top-down AI implementation

Startup Designers

Startup Designers

Startup Designers

Startup ICs

Primary AI applications

31.7%

Content generation

28.4%

Text generation

22.9%

Adoption rate

Key consideration: Resource maximization and rapid iteration

Startup ICs

Primary AI applications

31.7%

Content generation

28.4%

Text generation

22.9%

Adoption rate

Key consideration: Resource maximization and rapid iteration

Startup ICs

Primary AI applications

31.7%

Content generation

28.4%

Text generation

22.9%

Adoption rate

Key consideration: Resource maximization and rapid iteration

Startup Leaders

Primary AI applications

33.3%

Adoption

30.3%

Text generation

35.5%

Content generation

Key consideration: Competitive positioning and team enablement

Startup Leaders

Primary AI applications

33.3%

Adoption

30.3%

Text generation

35.5%

Content generation

Key consideration: Competitive positioning and team enablement

Startup Leaders

Primary AI applications

33.3%

Adoption

30.3%

Text generation

35.5%

Content generation

Key consideration: Competitive positioning and team enablement

10.4% Percentage point gap between Startup Leaders (33.3%) and ICs (22.9%) - the largest leadership-IC adoption gap

10.4% Percentage point gap between Startup Leaders (33.3%) and ICs (22.9%) - the largest leadership-IC adoption gap

10.4% Percentage point gap between Startup Leaders (33.3%) and ICs (22.9%) - the largest leadership-IC adoption gap

Agency Designers

Agency Designers

Agency Designers

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation


Text

generation

Adoption

rate

Agency ICs

Agency Leaders

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation


Text

generation

Adoption

rate

Agency ICs

Agency Leaders

AI Usage patterns in design tools

100%

75%

50%

25%

0%

Documentation


Text

generation

Adoption

rate

Agency ICs

Agency Leaders

Key consideration for ICs: Client deliverables and project efficiency

Key consideration for leaders: Service positioning and communication effectiveness

13.1% Agency Leaders show the highest overall AI adoption rate (33.9%), likely reflecting client-facing pressures and external client pressures

13.1% Agency Leaders show the highest overall AI adoption rate (33.9%), likely reflecting client-facing pressures and external client pressures

13.1% Agency Leaders show the highest overall AI adoption rate (33.9%), likely reflecting client-facing pressures and external client pressures

Independent/Solo Designers

Independent/Solo Designers

Independent/Solo Designers

Independent/Solo ICs

Primary AI applications

29.3%

Text generation

26.1%

Documentation

24.7%

Adoption rate

Key consideration: Individual productivity

Independent/Solo ICs

Primary AI applications

29.3%

Text generation

26.1%

Documentation

24.7%

Adoption rate

Key consideration: Individual productivity

Independent/Solo ICs

Primary AI applications

29.3%

Text generation

26.1%

Documentation

24.7%

Adoption rate

Key consideration: Individual productivity

Independent/Solo Leaders

Primary AI applications

Adoption rate not specified in dataset

28.3%

Content generation

31.5%

Text generation

Key consideration: Competing with larger teams and expanding offerings

Independent/Solo Leaders

Primary AI applications

Adoption rate not specified in dataset

28.3%

Content generation

31.5%

Text generation

Key consideration: Competing with larger teams and expanding offerings

Independent/Solo Leaders

Primary AI applications

Adoption rate not specified in dataset

28.3%

Content generation

31.5%

Text generation

Key consideration: Competing with larger teams and expanding offerings

24.7% Solo In-House Designers show higher AI adoption (24.7%) than any IC group in structured orgs.

24.7% Solo In-House Designers show higher AI adoption (24.7%) than any IC group in structured orgs.

24.7% Solo In-House Designers show higher AI adoption (24.7%) than any IC group in structured orgs.

Design Educators/Students

Design Educators/Students

Design Educators/Students

Design Educators/Researchers

Primary AI applications

30.7%

Documentation

22.7%

Research Insights

12.5%

Adoption rate

Key consideration: Pedagogical alignment and curriculum relevance

Design Educators/Researchers

Primary AI applications

30.7%

Documentation

22.7%

Research Insights

12.5%

Adoption rate

Key consideration: Pedagogical alignment and curriculum relevance

Design Educators/Researchers

Primary AI applications

30.7%

Documentation

22.7%

Research Insights

12.5%

Adoption rate

Key consideration: Pedagogical alignment and curriculum relevance

Design Students

Primary AI applications

19.0%

Adoption rate

25.0%

Documentation

32.6%

Text generation

Key consideration: Skill development and portfolio readiness

Design Students

Primary AI applications

19.0%

Adoption rate

25.0%

Documentation

32.6%

Text generation

Key consideration: Skill development and portfolio readiness

Design Students

Primary AI applications

19.0%

Adoption rate

25.0%

Documentation

32.6%

Text generation

Key consideration: Skill development and portfolio readiness

12.5% Design Educators show the lowest AI adoption rate (12.5%) of any work shape, creating a significant gap with industry practice

12.5% Design Educators show the lowest AI adoption rate (12.5%) of any work shape, creating a significant gap with industry practice

12.5% Design Educators show the lowest AI adoption rate (12.5%) of any work shape, creating a significant gap with industry practice