S1
E4
78 mins
Jan 9, 2026
How a Designer Became YouTube's Best New Filmmaker
Listen on
Devin Matthews rebranded his favorite sandwich shop in an effort to rediscover his love for the game. For free.
He made a documentary ab out it called @SuprOrdinary.
Then his YouTube channel exploded.
Buck's Art Director reveals why SuprOrdinary almost started as a way to sell his feces for passive income (seriously), and how his cousin's death made him ask: "If I passed away tomorrow, would I feel like I did my best work?"
We talk the stress of medical bills, creative identity crises, and why making something you'd actually enjoy might be the only strategy that works.
Chapters
[00:00] - "Make something you'd enjoy"
[02:02] - Devin became my favorite creator
[05:22] - The not-so-romantic origin of Super Ordinary
[06:30] - Passive income research gone wrong
[07:52] - From teaching courses to creative entertainment
[10:12] - Being a one-man band (then accepting help)
[12:32] - The brainstorm meeting problem
[14:09] - How to keep creative people around
[21:08] - Balancing money and creative fulfillment
[22:10] - "Life is short. Am I doing what I want?"
[34:28] - The anxiety of going viral
[39:14] - Playing the YouTube algorithm game
[40:10] - TikTok gave me permission to experiment
[43:39] - The aversion to being sold to
[46:16] - Do you call yourself an influencer?
[50:02] - Labels: designer, art director, filmmaker?
[53:48] - "I still don't feel like a filmmaker"
[57:59] - Who are we even making this for?
[01:06:29] - Presenting designs as storytelling
[01:13:32] - AI and the human side of creativity
